Five Things You Are Not Doing To Grow Your Business Today
“If you build it, they will come.”
So said the sign hanging behind the counter of countless stores that have since gone out of business, ironically.
The failure of many businesses, especially of many creative professionals, can be traced to a poorly executed marketing strategy. Or none at all.
It is certainly possible to start a business without doing any marketing, so long as you can find customers within your immediate circle of influence (friends, family, acquaintances) or through word of mouth. But once those possibilities have been exhausted, it is imperative to make your existence known to a larger audience if you want to grow your business.
When I first had the idea of turning my passion for photography into a profession that would initially afford me some extra money and eventually become my career, I was horribly naive about marketing. I had the belief that it was enough to create a blog, do some SEO (search engine optimization) and try to rake in followers on social media. As an engineer by education and a creative by vocation, I also regarded marketing as something vaguely sleazy that I was not cut out for.
It took me years to realize how wrong I was and that effective marketing had to be an essential element of my strategy. Along the way, I also realized that marketing could be challenging, honest, and fun.
As I believe that freely sharing our knowledge is one of the best things we can do to establish our reputation, I decided to collect some of the wisdom I have gained in the competitive landscape of professional photography in a little book and to give it as a gift to anyone who asks for it.
What you will find in the book
There are five sections in this book, each introducing one strategy that every creative professional should employ to grow his or her business. Chances are, if you are finding it hard to reach and convert customers, you are not doing all of these, and possibly not even one.
- Build Your Mailing List
- First create the market then create the sales
- Tune your 6 second pitch
- Invest in networking before content marketing
- Start Before You’re Ready
These strategies are all cost effective. I am an advocate of being smart with your finances rather than spending thousands of dollars on ads, for example. Most of them are free, even though some may cost you some time – time well spent.
Whether you’re just starting your business or have an established one you would like to grow, I am confident the strategies I have detailed in this small book will help you succeed.
After you’ve confirmed, you will also start receiving my lessons in “The 7 Habits of Highly Effective Photographers” series and occasional emails with tutorials, tips, tricks, and announcements from me. Of course, you can opt out at any time.
You do not need to fill in the form if you are already subscribed to my newsletter. You will have already received the link to download the eBook. If you didn’t, let me know and I’ll send it to you personally.
Praise for “Simple Marketing Strategies for Photographers”
“I read your book and I have to say I was pleasantly surprised. You have packed lots of good information into a short book. I’m going to use some of your ideas to promote my website, especially the ones about networking.”
Andrew S. Gibson, The Creative Photographer
“I wish I had the “Simple Marketing Strategies For Photographers” book to guide me through the earlier stages of my blogging and photography business. It would definitely help me to grow my blog’s audience at much faster rate.”
Viktor Elizarov, PhotoTraces
“I read this book before it was published and found it remarkable. It is packed full of insights for the photographers who want to learn more about marketing their work.”
Jay Patel, Visual Wilderness
“Short, sweet, and to the point. Unlike so many other “guides” I’ve seen, this is really pleasant to read and full of advice that actually works! I wish I had something like this when I started, and I still can’t believe you’re giving it away for free. You definitely packed a lot of value in here. On behalf of all photographers… thank you!”